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Snapchat verwijdert advertentie: slap Rihanna or punch Chris Brown?

Snapchat verwijdert advertentie: slap Rihanna or punch Chris Brown?

March 15th, 2018

heeft excuses aangeboden voor een misplaatste advertentie. Op het populaire foto-netwerk was een advertentie te zien van ‘Impossible Choices’ waarin in het kader van ‘Would You Rather?’ werd gevraagd: Slap of Punch ?

Veel Snapchat-gebruikers werden boos. “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.”

“I know that media ads go through an approval process from the platform,” zegt activiste Brittany Packett. “This means @Snapchat approved an ad that makes light of domestic violence.”

Snapchat zegt dat de advertentie per ongeluk is goedgekeurd. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

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