Snapchat verwijdert advertentie: slap Rihanna or punch Chris Brown?

Snapchat heeft excuses aangeboden voor een misplaatste advertentie. Op het populaire foto-netwerk was een advertentie te zien van ‘Impossible Choices’ waarin in het kader van ‘Would You Rather?’ werd gevraagd: Slap Rihanna of Punch Chris Brown?

Veel Snapchat-gebruikers werden boos. “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.”

“I know that social media ads go through an approval process from the platform,” zegt activiste Brittany Packett. “This means @Snapchat approved an ad that makes light of domestic violence.”

Snapchat zegt dat de advertentie per ongeluk is goedgekeurd. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG

— Royce Mann (@TheRoyceMann) March 12, 2018

Snapchat verwijdert advertentie: slap Rihanna or punch Chris Brown?.